About Nalla Keerai (Good Greens)

Synopsis:

• Introduction

• Links-Pictorial tour 

• Press coverage

• Awards

"Nalla" in Tamil means "Good"
"Keerai" in Tamil means "Greens"

"Unavu" in Tamil means "Food"

"Soaru" in Tamil means "Food".

                       Nalla Keerai is an organic farm located in Pakkam village in Chennai suburban formed in July 2011 produces mainly 40 types of greens in 6 acres of land apart from traditional varieties of paddy and millets.

               Nallakeerai was formed by 12 member team of like minded youth from diverse background ( Professor, Advocate, Software engineers, Charted accountant, Farmer, Financial analyst,IIT MBA"s etc )  in their late 20s following the ideals of Dr.Nammalvar and Economist J.C. Kumarappa with an intention of delivering 'Pure Health' to our customers and 'Prosperous bio-diverse farming' to farmers  putting to test the ideals like “Need based production”, “Bringing mutual sensitiveness between farmers & consumers”, “Sustainable financial cycle to the farmer” & “Pro-Natural, Bio diverse food production”.

          Nallakeerai employs direct marketing of its farm produce through its innovative delivary system using Facebook and SMS.

         Nallakeerai has over 5500+customers for the greens in Chennai city.

  Nalla Keerai won many awards for its model and widely covered by print and broadcasting media.

                                                  Links-Pictorial tour 

•  

•                     Nalla Keerai link    -- https://www.facebook.com/NallaKeerai

•                Nalla Keerai-Farm tour

•                Nalla Keerai-Social Media Promotion & Sales

•                Nalla Keerai-Public events and Fests

•                Nalla Keerai-Weekend Farming-Students & Executives

•                Nalla Keerai-Print media Coverages & Case Studies

•                Nalla Keerai-Dr.Nammalvar Ayya Visit

•                Nalla Keerai-Board Meetings

•                Nalla Keerai-Awards & Broadcasting Media Programs

                         Press Coverage & Case Studies

http://www.thehindu.com/features/metroplus/the-greens-brigade/article4787564.ece

http://timesofindia.indiatimes.com/city/chennai/Entrepreneurs-on-a-social-organic-mission/articleshow/12928872.cms

http://www.hindustantimes.com/india-news/how-air-and-water-pollution-plagues-indian-cities/article1-1157717.aspx

http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/new-farmers-and-a-nalla-idea/article3989520.ece

Pasumai Vikatan Magazine-June-2012

Dinamalar-December-2013

http://www.theweekendleader.com/Nature/1514/inspiring-farmer.html

                 http://www.thehindu.com/features/metroplus/the-greens-brigade/article4787564.ece

Nanayan Vikatan Magazine-September-2012

http://www.thehindu.com/news/cities/chennai/article3566519.ece

http://newindianexpress.com/cities/chennai/article550723.ece?pageToolsFontSize=100%25

                                                  Puthiya Thalaimurai-Magazine- April 2013
                             

        Awards received & Broadcasting Media Programs 

Puthiya Thalaimurai-Thamizhan Award-2013

Savitha University,Chennai-Entrepreneurship award-2012

Big FM-Big Thamizhan award-2013

TiEcon-Agri Entrepreneur Award-2014-Kerala